Taking EAA AirVenture to New Heights with Monumental LED Towers — Not Just Seen. Brilliantly Engineered.
EAA Airventure - Oshkosh
Brilliant transforms EAA AirVenture with monumental outdoor Direct View LED towers, uniting broadcast-quality live video, intelligent content distribution, and real-time communications within a remarkably scalable, portable platform. A seamless convergence of creative vision and precision engineering—where every detail is designed to inspire and engineered to make sense.
Learn MoreEAA AirVenture envisioned a bold new visitor experience—transforming essential wayfinding and event communications into a dynamic, real-time visual experience throughout eight spectacular airshows during its ten-day event. Drawing on decades of expertise spanning broadcast, video production, motion graphics, web development, and systems engineering, Brilliant brought together creative vision and technical precision to deliver an entirely new approach to outdoor digital signage. The result was a sophisticated, fully portable network of six digital signage towers, seamlessly integrating live video, dynamic advertising, real-time weather alerts, and intuitive system-wide control. But the real innovation extended far beyond the displays. Brilliant developed a purpose-built revenue and airtime modeling application to forecast advertising value and future expansion, alongside an ingenious six-character Media Tagging methodology that transformed complex content distribution into a simple, repeatable publishing process. Together, these innovations empowered EAA to manage an extraordinary volume of targeted advertising with exceptional efficiency and precision. Every detail—from custom-engineered technology stacks and network architecture to creative workflows and remote serviceability—was meticulously considered, refined, and tested. Because at Brilliant, we believe the most extraordinary technology isn't defined by its complexity, but by how effortlessly everything works together. The result is more than digital signage. It's an intelligent, scalable communications ecosystem that elevates the visitor experience, simplifies operations, and creates lasting opportunities for engagement and revenue growth. Obsessed with every detail. Engineered to make sense.
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Project Benefits
• Purpose-Developed Revenue & Airtime Modeling: Brilliant engineered an intuitive spreadsheet application to forecast advertising revenue, calculate airtime value across every signage zone and schedule, and model future network expansion. A powerful, repeatable business intelligence tool for smarter decisions and long-term revenue growth.
• Intelligent Media Tagging & Content Distribution: Brilliant's innovative six-character camel-case Media Tagging methodology dynamically directs advertising to individual towers, tower groups, or directionally related displays. This simple yet powerful approach eliminates repetitive manual targeting, enabling efficient, precise, and repeatable content publishing.
• Brilliant Brand-Aware Extended Control™: Powered by Q-SYS, Brilliant's proprietary control platform centralizes management of all six signage towers—including video processors, live feeds, weather alerts, and diagnostics—through an intuitive, Wi-Fi-accessible interface on any smartphone or laptop.
• Enterprise-Grade Digital Signage Architecture: A fully IP-based network featuring six production players and one demonstration player, each with 250GB of storage. Dynamically manages advertising zones, live video feeds, and on-demand content layers with exceptional flexibility and scalability.
• Broadcast-Quality Live Video over IP: Visionary Solutions' video-over-IP technology delivers on-demand, full-motion 60fps airshow coverage. Custom lower-third graphics and 1080 × 1080 video formatting integrate seamlessly into targeted signage zones throughout the event.
• Real-Time NOAA Weather Integration: Custom HTML weather feeds deliver live conditions through scrolling tickers and full-HD signage zones. Five selectable, full-tower weather alerts provide immediate, high-visibility communication when conditions change.
• Purpose-Built Portability & Rapid Deployment: A fully portable, event-ready infrastructure featuring modular connections and custom technology carts simplifies deployment, transportation, and storage without compromising the performance of a permanent installation.
• Custom-Engineered IP65 Technology Stacks: Six weather-resistant technology carts feature removable multi-signal cable assemblies, Brilliant's patent-pending vertical hinge and dual 4U rack system, custom low-voltage junction boxes, and lightweight hand-truck mobility—engineered for accessibility and efficient deployment.
• High-Performance 10Gbps Fiber & Copper Network: A NETGEAR AV network connects six signage towers through a centralized router, three access points, one core switch, six leaf switches, and miles of multimode fiber—delivering high-bandwidth video distribution and centralized control.
• Fully Integrated, Predeployment System Validation: All six technology stacks were fully assembled, interconnected, and tested in Brilliant's AV lab before installation, minimizing deployment risk and ensuring reliable performance from day one.
• 24/7 Remote Monitoring & Technical Support: Q-SYS Enterprise Reflect and secure Tailscale connectivity enable around-the-clock remote monitoring, diagnostics, and troubleshooting, minimizing downtime and on-site intervention.
EAA AirVenture envisioned an entirely new visitor experience—one that would elevate essential wayfinding and event communications while delivering an exciting, real-time visual experience throughout eight spectacular airshows during its extraordinary ten-day event.
Bringing that vision to life required far more than a conventional digital signage solution. It demanded a unique convergence of creative ingenuity, business intelligence, and precision engineering. With decades of experience spanning broadcast, audio production, web development, videography, motion graphics, and virtually every discipline of design, Brilliant was uniquely positioned to fire on all cylinders—bringing an extraordinary depth of expertise to every facet of the project.
Through months of strategic consulting, creative collaboration, and technical innovation, Brilliant engineered an intelligent, scalable digital signage ecosystem designed to be as sophisticated behind the scenes as it is visually captivating to visitors. From broadcast-quality live video and real-time weather integration to a fully portable, high-performance network of six signage towers, every element was thoughtfully developed to deliver a seamless and engaging experience.
But Brilliant's innovation extended well beyond the technology. A purpose-developed revenue and airtime modeling application gave EAA the intelligence to forecast advertising value and plan future expansion. Brilliant's innovative six-character Media Tagging methodology transformed complex advertising distribution into a remarkably simple, repeatable publishing process. And our proprietary Brand-Aware Extended Control™ implementation unified the entire network under one intuitive control environment.
At Brilliant, we're obsessed with the details—not simply until everything works, but until everything makes sense. Every connection, interface, workflow, and mechanical component is scrutinized, refined, and thoughtfully engineered to be intuitive, repeatable, accessible, and serviceable. It's an uncompromising approach that balances technical sophistication with operational simplicity, ensuring that even the most complex systems remain remarkably easy to deploy, manage, and support.
That philosophy was evident throughout the project, from custom-engineered, weather-resistant technology stacks and modular connectivity to comprehensive predeployment testing and 24/7 remote support. Nothing was treated as an afterthought. Every decision served a larger purpose: creating an extraordinary visitor experience supported by an exceptionally reliable and sustainable technology platform.
The result is far more than a network of digital displays. It's a powerful, revenue-generating communications ecosystem that transforms how EAA connects with its visitors—while giving its team the tools, confidence, and flexibility to grow.
We didn't just engineer the technology. We obsessed over every detail until the entire experience made sense.
Project Partner Highlights
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Innovative AV design
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Advanced technology and transparent documentation
We implement the latest advancements in tech while providing the most stable performance. Our collaborative documentation helps you understand every aspect of your project.
User-centric, forward-thinking design
Our very own Brand-Aware Extended Control™ is the most intuitive, accessible, and scalable user experience for AV - period.
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Nothing over built. Nothing under specified. Simply the most sensible approach toward all aspects of an integration.
